Blogworks has launched two new Twitter properties to help understand Twitter trending topics better. TweetCheck and BrandCheck will assist in making sense of real-time social conversations around brands.
Blogworks TweetCheck will measure and analyse daily top trending and most relevant topics on Twitter every day. The analysis is presented in the form of an interactive dashboard, which presents the following views:
• Total mentions
• Total reach
• Volume trend over time
Blogworks BrandCheck takes a deep dive into one trending brand every day, and analyses the conversation and sentiment around it. The views presented in the dashboard are:
• Total volume and impressions
• Buzz over time
• Type of engagement (original tweet, retweets, reply, mention)
• Sentiment analysis
• Top authors and their impact
• Actual tweets, which can be categorised and viewed according to sentiment, author, time and type
For the record, Blogworks, a social media consulting firm, works with global brands and organisations giving to them strategic social media solutions and helps them interpret conversations, plan and meaningfully engage stakeholders for business impact.