Global online community blogging platform LiveJournal has announced its first India project with the launch of Quick Tales, the LiveJournal flash-fiction contest, along with Caferati, a popular literary community. This competition has been conceived to support web users in India who share a passion for creative writing and want to use LiveJournal to both widen their audience and raise their profile.
This Quick Tales contest will be the first opportunity for Indian web users to engage with a LiveJournal project specifically designed for India. The contest builds on the initial work which the LiveJournal team in India have been doing for the past three months.
In India, LiveJournal has identified three key ingredients required to develop its user base in the country over the long term – socialization, integration and localisation. This contest forms the first part of the strategy. In the months to come, the LiveJournal team in Delhi, San Francisco and Moscow would be developing plans for localisation and integrations. LiveJournal has also launched a community for users in India to express their views about how they would like their platform to develop.
Andrew Paulson, Chairman of the Board of SUP, the owners of LiveJournal globally, said, “India was our first port of call after we acquired LiveJournal last December. We already have a great reach in many online markets and have a small but loyal following in India. This project sees us, for the first time, actually trying to support the growth of new local communities in India. LiveJournal already has over 16 million accounts today and I am hoping that it won't be long before there are many more of these coming from India.”
The LiveJournal Flash-Fiction Contest (for stories up to 500 words long) is open for participation to anyone with a mailing address in India, from August 11 to September 7, 2008 and is themed around the word ‘Journal’.
The top five winning entries take home cash prizes of Rs 19,999, Rs 16,000, Rs 12,000, Rs 8,000 and Rs 4,000, respectively. Each of the 100 shortlisted entries will also be highlighted on the India Writing Community on LiveJournal, where the contest is hosted, ensuring global visibility. Short-listed stories may also be featured in a book that LiveJournal plans to publish at a later date.