Top Story

e4m_logo.png

Home >> Digital >> Article

Blazar wins digital duties of Honda Siel Cars

26-May-2011
Font Size   16
Share
Blazar wins digital duties of Honda Siel Cars

Close on the heels of consolidating its media business with ZenithOptimedia, Honda Siel India has assigned its digital media duties to digital marketing agency Blazar. The win comes on the back of a one and a half month long multi-agency pitch process.

Commenting on the development, Anita Sharma, AVP - Marketing Communication, Honda Siel India, said, “We aim to further strengthen Honda’s digital presence in the market and were looking for an agency with 360 degree approach in this field. Blazar emerged as the strongest contender. Their digital direction and creative ideas were most impressive and we look forward to a fruitful partnership.”

Nitesh Kumar, Associate Director, Blazar, added here, “We have shared a strategy which focuses on how Honda Siel Cars India should approach the Indian market and their TG, taking the leverage of digital media. We believe that our strategic approach, plus experience of handling digital clients has given an edge to win the relationship. We are confident that with our passion and innovative ideas, we will be able to take the brand to new heights.”

Blazar will be handling social media, search, display and also new innovations centering around product launches for the auto manufacturer.

Reacting to the win, Deven Dharamdasani, Business Head, Blazar, said, “With this win, we have got more responsibilities on our shoulders, as Honda is an evolved brand in digital like us, and this is the time when we both leverage our powers and build bigger share in the market. We are happy that Honda has valued our intelligence and we are going ahead as full digital media service company.”

Also read:
Honda Siel consolidates media business with ZenithOptimedia
 

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Aroon Purie, the India Today Group Chairman and Editor-in-Chief today appointed his daughter Kallie Purie as the Vice Chairperson of the group