Top Story


Home >> Digital >> Article

Blazar wins digital duties of Honda Siel Cars

Font Size   16
Blazar wins digital duties of Honda Siel Cars

Close on the heels of consolidating its media business with ZenithOptimedia, Honda Siel India has assigned its digital media duties to digital marketing agency Blazar. The win comes on the back of a one and a half month long multi-agency pitch process.

Commenting on the development, Anita Sharma, AVP - Marketing Communication, Honda Siel India, said, “We aim to further strengthen Honda’s digital presence in the market and were looking for an agency with 360 degree approach in this field. Blazar emerged as the strongest contender. Their digital direction and creative ideas were most impressive and we look forward to a fruitful partnership.”

Nitesh Kumar, Associate Director, Blazar, added here, “We have shared a strategy which focuses on how Honda Siel Cars India should approach the Indian market and their TG, taking the leverage of digital media. We believe that our strategic approach, plus experience of handling digital clients has given an edge to win the relationship. We are confident that with our passion and innovative ideas, we will be able to take the brand to new heights.”

Blazar will be handling social media, search, display and also new innovations centering around product launches for the auto manufacturer.

Reacting to the win, Deven Dharamdasani, Business Head, Blazar, said, “With this win, we have got more responsibilities on our shoulders, as Honda is an evolved brand in digital like us, and this is the time when we both leverage our powers and build bigger share in the market. We are happy that Honda has valued our intelligence and we are going ahead as full digital media service company.”

Also read:
Honda Siel consolidates media business with ZenithOptimedia

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.