BigFlix Movie Rentals goes mobile with BigFlix Smart Client and Big Flix WAP sites

BigFlix Movie Rentals goes mobile with BigFlix Smart Client and Big Flix WAP sites

Author | exchange4media Mumbai Bureau | Saturday, Oct 03,2009 7:08 AM

BigFlix Movie Rentals goes mobile with BigFlix Smart Client and Big Flix WAP sites

BigFlix Movie Rentals (, the movie rentals division of (a part of Reliance Big Entertainment), has unveiled the BigFlix Smart Client and the BigFlix WAP site demonstrating its next generation mobility-centered hybrid service enhancement. With these services, BigFlix subscribers can now borrow and return their favorite DVDs while on-the-move through their handhelds.

With the rollout of BigFlix Smart Client and the BigFlix WAP site, combined with its pre-existing SMS and voice-based mobile interactive services, has pioneered the development revolutionary interactive services across the wide range of handheld devices.

The user has to simply click on the link to download the application, which takes just a few seconds, followed by a few step-by-step on-screen installation instructions. Subsequent to the successful installation, the BigFlix Smart Client is ready to use. Alternately, users can choose to download this application by entering their mobile number on the BigFlix website and follow the instructions on their mobile screens.

Kamal Gianchandani, COO,, said, “These applications will help us enhance our customer relations and drive greater engagement with our existing users. Today, mobile phone is a must-have communication tool and is accessible to almost every common man across the country, hence launching this service will help us reach and meet with our aim to connect with a vast number of people across the country anytime anywhere.”

Sanjeev Singhal, Chief Technology Officer,, said, “We have designed these services keeping in the mind the needs of the burgeoning class of users preferring mobile access to our services.”

Speaking on their partnership, Vinish Kathuria, COO, Spice Digital, said, “We are excited to partner with them to bring rich Internet experience to their customers and believe that applications like BigFlix would usher in a mobile Internet revolution in the country.”

The BigFlix Smart Client runs on popular J2ME-capable handsets made by leading manufacturers such as Nokia, Blackberry, Sony Ericsson, Samsung, HTC, Motorola, LG, iPhone, and many more. Most modern mobile phones having a built-in micro-browser can use the BigFlix WAP site. Movie Rentals is claimed to be India’s largest online and offline movie rental service, offering access to 21,000 titles. claims to have a vast membership base of around 80,000 customers in the country and currently has around 95 state-of-the-art stores in 10 cities – Mumbai, Delhi, Pune, Chandigarh, Hyderabad, Ahmedabad, Bangalore, Chennai, Kolkata and Indore.

Tags: e4m

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