Bigadda.com, the social networking site from Reliance ADAG, has announced its plans to foray into the mobile space by launching innovative solutions in the access area across wireless and broadcast channels. Bigadda, which was launched in August 2007, also wants to expand its user base to 10 million by 2010 from the current 1.24 million users.
The Bigadda user base in India’s top 20 cities account for 50 per cent of users, while 40 per cent of the users come from Tier II towns like Tuticorin, Bhilai, Amritsar, Guwahati, Surat, Nasik, etc. The site gets nearly 10 per cent of its users from countries like Sri Lanka, Pakistan as well as from Indians in Dubai, the US and the UK.
Rajesh Sawhney, President, Reliance Entertainment, said, “I believe that social networking platforms are for real. It is becoming the centre of the users’ social graph. We are in the very early stages of this phenomenon. It will take off with the evolution of broadband. When we talk of social networking sites, there are two aspects. One is a social network, while the other is social media. Social networking sites focus on connectivity and communication. Social media sites look at user-generated, user-rated content.”
Siddhartha Roy, COO, BigAdda, said, “Getting a user base of one million users in a short time is an achievement for BigAdda. According to a 2007 Nasscom report, it is estimated that by 2010 there will be 20 million broadband subscribers, up from one million, and 100 million Internet users, as compared to 36 million today. These numbers will go up and the curve will only get steeper.”
Roy further said, “There is a 240 per cent growth in the number of unique visitors per month for youth networking websites. We add 12,000-15,000 users a day. In 2008, competition will increase, but we are confident of the innovations that we would be doing. Moreover, social networking will also depend on what is done in the mobile space.”