Big Trunk Communications, a four-year old, Mumbai based independent creative digital agency has won the digital mandate for ecommerce brand, Rareitis. As part of the win, Big Trunk Communications will work on developing the brand's online presence through social media platforms and other digital mediums. Big Trunk Communications will make use of consumer-centric platforms such as Facebook, Twitter, Instagram to reach out to existing and potential Rareitis users and engage with them.
Rareitis, an enterprise by Anooja International, is an online market for Indian artefacts, handlooms and clothing from various parts of India.
Arun Nair, CEO & Co-Founder, Rareitis, said, “We are really pleased with the service we have received from Big Trunk Communications. The team is very responsive, professional, enthusiastic and organised. They have an in-depth knowledge of digital aspects of marketing. We look forward to this partnership through our continued aggressive phase of growth.”
The mandate includes social media strategy, content marketing, website optimisation and creative strategy across social and online platforms. With this win, Big Trunk Communications has strengthened its portfolio in the ecommerce segment.
Commenting on the account win, Big Trunk Communication’s Chief Executive Officer and Co-Founder, Akhil Nair said, “We are excited to be associated with RareItis as their official digital partner. We are happy to have a client that believes in digital media and considers it as a core part of their overall marketing strategy. With our deep understanding of today’s digital first audience, we look forward to breaking new ground through our creative strategies and media innovations. We will be reinforcing the website’s digital presence through the implementation of innovative and strategised content. We look forward to working on the evolution of their brand communications, digital and beyond.”