Top Story

e4m_logo.png

Home >> Digital >> Article

Big Data has become a terminology that baffles the masters themselves: Tyler Bryson

03-October-2013
Font Size   16
Share
Big Data has become a terminology that baffles the masters themselves: Tyler Bryson

Big Data has now managed to become the new digital terminology that baffles the masters themselves. To decode this puzzle, brands need to go beyond the hype and look at is as simple concept, said Tyler Bryson, General Manager – Marketing and Operations, Microsoft SMSG India.

Bryson expressed that brands have made Big Data a complex issue by attaching scientific and mathematical hassles to it. Brands need to look a lot beyond that.

According to Bryson, organisations already have a lot of data that needs to be put in the right place to be analysed in the right manner. Microsoft believes in using simple tools to make data useful and available to all.

“Big Data should be treated in a manner that it helps everybody and not just experts and data scientists,” he added.

Bryson shared his views at the IAA Global Marketing Summit that was held in partnership with exchange4media on September 30, 2013.

Watch the video to know more
 

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Aroon Purie, the India Today Group Chairman and Editor-in-Chief today appointed his daughter Kallie Purie as the Vice Chairperson of the group