Big Data has now managed to become the new digital terminology that baffles the masters themselves. To decode this puzzle, brands need to go beyond the hype and look at is as simple concept, said Tyler Bryson, General Manager – Marketing and Operations, Microsoft SMSG India.
Bryson expressed that brands have made Big Data a complex issue by attaching scientific and mathematical hassles to it. Brands need to look a lot beyond that.
According to Bryson, organisations already have a lot of data that needs to be put in the right place to be analysed in the right manner. Microsoft believes in using simple tools to make data useful and available to all.
“Big Data should be treated in a manner that it helps everybody and not just experts and data scientists,” he added.
Bryson shared his views at the IAA Global Marketing Summit that was held in partnership with exchange4media on September 30, 2013.
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