BIG 92.7 FM, the radio network from Adlabs Films Ltd, has announced the launch of mobile search on 5454. The station has associated with OnYoMo, a player in the field of local search technologies. The service will allow users to search for restaurants, movies, florists, hotels, bookstores, coffee shops, electronic gadgets, and more.
Commenting on the initiatives, Vidyuth Bhandary, Head-Interactive Services, BIG 92.7 FM, said, “Through our 5454 short code service, one can now seek local information at the click of a mobile phone. We are taking the local connect of our station further with this new offering, which is high on interactivity and takes ‘convenience’ to a new level altogether.”
Shailesh Mehta, CEO, OnYoMo, remarked, “We aim to deliver a world class service and provide highly satisfying experience to BIG 92.7 FM listeners.”
The service will also allow all users to access complete actionable local information in a systematic and efficient manner. Presently, the service is available only in Mumbai, Delhi/NCR, Bangalore and Chennai. The service will soon be extended to other towns and cities in the coming months, the official communiqué noted.