The Bhaskar Group, which owns newspaper brands Divya Bhaskar and Dainik Bhaskar, has so far launched initiatives in multiple district editions, short code, cable network, and e-paper and local operational expertise. The group has now finally introduced a detailed multimedia rate card.
Sanjay Mani, General Manager, Bhaskar Group, stated, “Through these years, we have developed an expertise, which is now being offered for the first time under multimedia options. We are confident in executing them perfectly as we have been experimenting and developing the systems for years.”
Sanjeev Kotnala, National Head-Communications, Bhaskar Group, said, “These offerings, with the enhanced customer contact programme, will benefit both the retail and national advertisers.”
Bhaskar has created an updated data bank of readers, in terms of numbers, areas and other lifestyle parameters through the readership surveys it conducted. Bhaskar makes this database available for direct marketing exercises, which is available on request to clients on the banners, through ad placements on Bhaskar sites www.bhaskar.com and www.divyabhaskar.co.in, and on www.indiainfo.com, as well as on its e-papers. Ground level activities like contest management, road shows, promotions, exhibitions, brand launches, concerts or special customer contact programmes have been offered to clients. However, there are no fixed rates.
A month ago, Bhaskar had also launched I Media Corp Ltd that went beyond digital, and operated through new media. IMCL overlooks and controls technology aspects, like the SMS short code number 4567, and newer projects of Internet terminals and portals.