Top Story

e4m_logo.png

Home >> Digital >> Article

Bhaskar introduces more multimedia

30-April-2007
Font Size   16
Share
Bhaskar introduces more multimedia

The Bhaskar Group, which owns newspaper brands Divya Bhaskar and Dainik Bhaskar, has so far launched initiatives in multiple district editions, short code, cable network, and e-paper and local operational expertise. The group has now finally introduced a detailed multimedia rate card.

Sanjay Mani, General Manager, Bhaskar Group, stated, “Through these years, we have developed an expertise, which is now being offered for the first time under multimedia options. We are confident in executing them perfectly as we have been experimenting and developing the systems for years.”

Sanjeev Kotnala, National Head-Communications, Bhaskar Group, said, “These offerings, with the enhanced customer contact programme, will benefit both the retail and national advertisers.”

Bhaskar has created an updated data bank of readers, in terms of numbers, areas and other lifestyle parameters through the readership surveys it conducted. Bhaskar makes this database available for direct marketing exercises, which is available on request to clients on the banners, through ad placements on Bhaskar sites www.bhaskar.com and www.divyabhaskar.co.in, and on www.indiainfo.com, as well as on its e-papers. Ground level activities like contest management, road shows, promotions, exhibitions, brand launches, concerts or special customer contact programmes have been offered to clients. However, there are no fixed rates.

A month ago, Bhaskar had also launched I Media Corp Ltd that went beyond digital, and operated through new media. IMCL overlooks and controls technology aspects, like the SMS short code number 4567, and newer projects of Internet terminals and portals.

Tags

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

Times Network renews contracts with all its primetime sponsors for all its news channels and adds 20 new brands to its kitty

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India