Bharti Tele-Ventures, one of India's top-listed telecoms service providers, is planning to expand broadband and fixed-line telephone services to new markets in India, including the metro areas of Mumbai and Kolkata and states in the south and west.
It is expanding the services across the country within the next 18 months. Along with the existing Airtel business, Rediffusion gets to handle Bharti's fixed line and broadband services. Fixed line currently accounts for 14 - 15 per cent of revenues for Bharti. This piece of business was being handled out of Percept earlier.
Atul Bindal, Airtel's Chief Marketing Officer, said, "The idea was to unify the fixed-line business, along with the rest of our business (currently being handled out of Rediffusion). We are aspiring to take broadband and fixed-line telephone services to new markets in India, and we intend to put due stress on these offerings. This would of course mean a lion's share in decibels."
In Tamil Nadu, Bharti has received sanctions to offer our services in four more places - Salem, Tiruchi, Thirunelveli and Tuticorin. The company would expand its presence in Chennai, Coimbatore and Tirupur
When contacted, Preet Bedi (President), Rediffusion, said that the size of the business is substantial. Bedi added, "The idea is to handle broadband and fixed line, as a part of a unified brand name. The brand stands for a certain set of values, independent of its various products and services. It makes a lot more sense for one agency to handle the entire business of the Bharti brand. We are delighted to be doing so."
Bedi said, "I don't regard this development as Percept's loss and our gain. Rather, the intention was to unify the existing business under one roof, which is why the fixed line and broadband business has moved our way."