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BharatMatrimony.com launches matrimony services on Airtel

30-September-2008
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BharatMatrimony.com launches matrimony services on Airtel

BharatMatrimony.com has launched its matrimony services on Airtel. The service will be available on Airtel Live, India’s largest WAP Portal, wherein Airtel subscribers can access the matrimony services via GPRS-enabled handsets across the country.

Bharatmatrimony.com has customised its services for Airtel Live keeping in mind the unique needs of mobile users. Access to the service is absolutely free; there are no charges for activating the service or browsing the portal. Subscription is priced at Rs 20 per week, whereby subscribers will get to view unlimited profiles and can access two contacts free of cost.

“At Consim, we are constantly looking to create innovative platforms beyond the Internet for delivering our services to a wider range of consumers. Airtel, with its huge market share and largest WAP portal, is a perfect platform for us to serve the rapidly growing mobile users in India,” said Murugavel Janakiraman, Founder & CEO, Consim Info Pvt Ltd.

According to Janakiraman, the company had been working with the Airtel team for nearly six months to understand the customers’ needs and deliver a product that would appeal to Airtel customers and drive adoption. “Another interesting feature is that we have integrated this with our web offering, thus allowing both sets of customers to seamlessly interact across mediums,” he added.

“BharatMatrimony on Airtel is a step in the new direction to add value to our customers. We believe that Airtel is the mobile partner of choice to reach customers that are hitherto unavailable to Bharatmatrimony.com on Internet. We are confident that the service will help many prospective brides and grooms across the country find suitable life partner,” said Sanjay Gupta, Chief Marketing Officer, Airtel.

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