The Bharat Matrimony group has extended its online presence to the classifieds space, following its forays into the real estate and jobs verticals. IndiaList.com will cater to classified ads in 26 different categories, and posting ads is free for the time being. Billed as the ‘Complete Classifieds portal’, the site went live on February 27.
Announcing the launch of IndiaList.com, Murugavel Janakiraman, CEO, BharatMatrimony Group, said, “Our vision of becoming the No. 1 online business group in India has inspired us to expand organically through diversification into other lucrative online businesses. We have successfully launched ClickJobs.com, India’s premium job portal, IndiaProperty.com, portal for real estate, BharatBloodBank, a non-profit initiative, and now the launch of IndiaList.com is taking our vision in the right direction.”
The site offers detailed searches by category, state and city, and users can post ads for free, along with photographs. A personal tracking area to monitor ad responses has been incorporated, and also ad alerts to receive matching requirements. Free contact information of advertisers has been provided, and besides real estate and jobs, some of the categories covered include automobiles, electronics, computers, health, marriage, food, apparels and household products.
To post an ad, the advertiser needs to be a registered user. Registration on IndiaList.com is free. One feature is that all ads are validated, and the process is said to take almost 24 hours. The ad is then posted on the site for a period of a week to 60 days, depending on the ad duration that was specified while posting it. At present, no renewal fee is being charged for re-posting an ad.
The revenue model is based on advertising on the site, and the group is hoping to cover several verticals at one go with IndiaList.com. The classified advertising market is estimated to be in the region of Rs 1,800 crore (as per 2005 estimates), and is largely dominated by print as of now. Industry watchers predicted at least 20-25 per cent of this to shift to the online media.