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Bharat Matrimony expands to cover auto vertical

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Bharat Matrimony expands to cover auto vertical

After covering segments like matrimony, jobs, property and classifieds, the Bharat Matrimony group will now cover the auto segment with a focused portal,, which will cover new and used cars for now, but will also cover the bikes segment in due course.

The site will provide distinct segments on used and new cars, and also provide for interesting features on loans and insurance, EMI and affordability, as well as a personalised ‘autozone’ for users.

Speaking to exchange4media, Murugavel Janakiraman, founder and CEO of the group, said, “This is another part of our efforts to become the No. 1 Internet company in India. We have, in the last one year, entered several verticals and are poised to make our presence felt in all of them in due course. Very soon, you will see a lot of activity in the several spaces that we occupy. We had identified the spaces, and occupied them, and now we will look to attaining leadership in them.”

Two distinct sections – the IATV (the commercials section) and the news section – will set the portal apart from existing offerings. New car manufacturer ads, banner ads, ads for loans and insurance, and used car inventory online will provide for the revenue model.

“The auto industry is growing at a phenomenal rate and there are gaps that we want to fill. We are currently looking at a sales and support team across India – the current 10-member team will be supplemented by a 30-40 member sales and support team soon. We realise that people do research online and make their purchase decisions later. There is also a Wheelspeak section, which is essentially a blog that is an interactive forum,” added Janakiraman.

An online auto directory is the next logical step, and a bikes section will be introduced three months down the line. With Clickjobs dong ‘really well’, the group has its eyes set on more opportunities. Rs 10 lakh is the modest revenue target set for the new venture in its first year. But given the auto boom and the popularity of the parent company, this can only grow.


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