Top Story


Home >> Digital >> Article

Betaout raises funding from South-East Asian investors

Font Size   16
Betaout raises funding from South-East Asian investors

Betaout, a customer intelligence and marketing automation platform for ecommerce companies, has raised an undisclosed amount of funding from SEA-focused East Ventures and angel investors.

This funding is earmarked by Betaout to bolster its operations in Indonesia and other parts of South-East Asia, expand its clientele, and focus on product development. Plans are underway to enhance its mobile offerings and introduce newer features on its platform such as machine learning, live chat plug-ins, etc.

Ankit Maheshwari, CEO and Co-founder of Betaout said, “Indonesia is an important market for us and having the support and domain expertise of East Ventures will help us in executing our vision of enabling ecommerce marketers across South-East Asia to retain their customers and drive better ROI.”

Prior to this investment, Betaout has been serving multiple SEA-based companies such as Tokopedia, Ralali, Tripvisto, Lemonilo, etc. The Betaout platform has helped these ecommerce companies to get better analytics on their customers and personalise and automate their marketing campaigns.

Founded in 2010, East Ventures is an early stage VC firm for consumer internet and mobile based in Indonesia, Singapore, and Tokyo. KPMG has ranked East Ventures as one of the most active VC in Asia in 2016. Speaking on the investment, East Ventures Co-founder and Managing Partner, Willson said, “We are very pleased to partner with the Betaout team, seeing the efforts and innovations that the team has achieved since their founding. The growth potential of the South-East Asia ecommerce market is tremendous and Betaout’s focus on this market excites us.”

One of Betaout’s key customers, Joseph Aditya, CEO, Ralali, said, “We are confident that with the smart personalisation in communication offered by Betaout, for each of our different customer segments, we are better able to engage customers and also retain them for a longer period of time.” Ralali is one of Indonesia’s leading online B2B marketplaces supplying MRO goods and other business needs.

Indonesia presents a great opportunity for ecommerce among other emerging Asian economies, with current projections putting this archipelago nation’s e-market at USD 130 billion by 2020 (coming in third behind China and India).


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.