BeStylish.com, India’s first and leading online shoe retailer from the Smile Interactive Technologies Group has recently launched their first television commercial in a bid to enhance 360 degree brand visibility and reach out to a larger audience base in Tier II and Tier III cities.
The TVC was first aired on Neo Sports during the India v/s England cricket series and BeStylish.com claims it received tremendous response in just six days, as high as doubling its daily website traffic. Subsequently, the TVC has been launched across channels and genres.
The ad has been conceptualised around a romantic interaction between a couple, who are getting ready for an evening out, sharing a few candid moments of intimacy, fun and romance. With a sensual jazz tune in the background, the couple is shown having fun getting dressed, ending with putting on those perfect pair of shoes from a variety to choose from. The lady has a shoe closet of fashionable pairs, where the young man flashes a torch light to help her choose the right pair for the evening. The insight behind the ad focuses on owning a shoe moment in every consumer’s life.
Talking about the new initiative, Trivikram Thakore, Chief Marketing Officer, Bestylish.com, said, “The main idea why we chose to design a television campaign was not only because it offers the best reach, but also kept in mind an emotional aspect to get connected to the consumers. Our basic aim is to increase brand awareness and thereby create an emotional connect with our prospective consumers. Other than the TVC, our major focus is largely on Internet marketing, we spend around 45 per cent on the digital space for our promotions.”
The ad film has been conceived by Lighthouse Creative and produced by Old School Films and was shot in Bangkok with the city lights in the background.
BeStylish offers over 60 brands with some of the largest range of international, high street and popular Indian footwear brands – these include Nike, Puma, Adidas, Reebok, Hush Puppies, Billabong, Lee Cooper, Alcott, Carlton London, Barbie, Lotto, Sketchers and Converse, among others. Choosing creative ways to meet niche customer needs, BeStylish recently started offering special footwear accessories like The Heel Condom, specialised shoes for diabetics.
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions
Perfumes are invisible and these new ads from Skinn create a story out of this
New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking