Top Story


Home >> Digital >> Article

BenQ-Mobile2Win surge ahead with new-age teasers

Font Size   16
BenQ-Mobile2Win surge ahead with new-age teasers

To create hype for its new model S670C, BenQ has joined hands with SMS Wireless Solutions marketing company, Mobile2Win to interactively enable the recently launched teaser campaign for the model via an SMS activity on shortcode 8558.

BenQ aggressively launched its promotional teaser campaign across print, radio and outdoors, urging consumers to send in their SMS to the m2w shortocde 8558 and guess the model number. Cashing in on the cricket fever, the campaign portrayed Cyrus Broacha, the brand ambassador, in his myriad moods. Consumers had to SMS BenQ to 8558 and guess the model of the new BenQ mobile phone, which could change Cyrus’s expression.

The basic objective was to communicate the USP of the phone – that it could change the expressions on the photographs clicked, and let consumers “enjoy” their mobile phones better. The SMS campaign ensured that the mobile phone toting, tech-savvy target group was intrigued, and reached out to find more about the new BenQ phone in the market.

According to Rajiv Hiranandani – VP Sales and Marketing, Mobile2Win: “We are happy to join hands with BenQ as this campaign further shows the innovative uses of mobile marketing. BenQ has innovatively used our wireless solutions to connect with the youth and in turn educate them more about the product features on offer”.


In this week's chillout, Gupta shares her weekend routine that not only helps her deal with the high stress of corporate life but also allows her to create some cherished memories. Read on…

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

Nikhil Kumar will report to Paritosh Srivastava, COO, Publicis India

On the back of resounding success of its maiden work for Motilal Oswal, Mullen Lintas has introduced a sequel in different settings; again, reinforcing the image of Motilal Oswal as ‘Experts in Equity...

Sony Ten 1 took over Star Sports 1 Hindi to lead the sports genre with three of its properties making it to the Top 5 Programs for BARC Week 46