Top Story


Home >> Digital >> Article

BenQ-Mobile2Win surge ahead with new-age teasers

Font Size   16
BenQ-Mobile2Win surge ahead with new-age teasers

To create hype for its new model S670C, BenQ has joined hands with SMS Wireless Solutions marketing company, Mobile2Win to interactively enable the recently launched teaser campaign for the model via an SMS activity on shortcode 8558.

BenQ aggressively launched its promotional teaser campaign across print, radio and outdoors, urging consumers to send in their SMS to the m2w shortocde 8558 and guess the model number. Cashing in on the cricket fever, the campaign portrayed Cyrus Broacha, the brand ambassador, in his myriad moods. Consumers had to SMS BenQ to 8558 and guess the model of the new BenQ mobile phone, which could change Cyrus’s expression.

The basic objective was to communicate the USP of the phone – that it could change the expressions on the photographs clicked, and let consumers “enjoy” their mobile phones better. The SMS campaign ensured that the mobile phone toting, tech-savvy target group was intrigued, and reached out to find more about the new BenQ phone in the market.

According to Rajiv Hiranandani – VP Sales and Marketing, Mobile2Win: “We are happy to join hands with BenQ as this campaign further shows the innovative uses of mobile marketing. BenQ has innovatively used our wireless solutions to connect with the youth and in turn educate them more about the product features on offer”.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...