BCCI ties up with The Cricket Network to launch cricket portal

BCCI ties up with The Cricket Network to launch cricket portal

Author | exchange4media Mumbai Bureau | Monday, Apr 24,2006 8:14 AM

BCCI ties up with The Cricket Network to launch cricket portal

The Board for Control of Cricket in India (BCCI) has signed an agreement with The Cricket Network (TCN) to design, build and operate BCCI’s cricket portal. The initial phase of the portal is anticipated to go live soon. When fully functional (scheduled to coincide with the ICC Champions Trophy in October 2006) the portal will enable cricket fans around the world to access various levels of news, highlights, archival footage, statistics, streaming video, merchandising and mobile phone content.

“Our vision is to embrace the entire Indian community worldwide, and over time, we will make available the portal to all Indian cricket associations with multi-lingual capabilities,” said Lalit Modi, Vice-President, BCCI.

“The BCCI will promote this portal on all TV channels that broadcast the Indian home games through branding, which will be prominent on BCCI’s live TV feeds around the world. This will help it to become one of the most prominent portals in the world,” he added.

Through TCN, BCCI’s cricket portal will bring together media, content (Sportsbrand), technology and sporting expertise from around the world to launch what is slated to become the leading global sports network.

TCN has selected Sun Microsystems, Inc as its preferred technology partner to provide IT infrastructure solutions and support for the implementation of the company’s digital asset management system that will power BCCI’s portal. This approach will facilitate multi-distribution by way of cable and satellite, audio, hand-held and future devices of the portal’s cricket and lifestyle content.

“We aim to provide cricket content to fans as they want it, when they want it and how they want it,” Luke Reinehr, Director of TCN, said, adding, “We consider that this sports network has great application to all cricket fans around the world.”

Elaborating on the partnership with Sun Microsystems, Reinehr said, “We are proud to have chosen Sun Microsystems. The Sun people from India, Australia and the US have been superb in understanding the joint vision of BCCI and TCN, and in developing the right solutions. We chose Sun because of their world-class architecture that supports millions of businesses across the globe, and in particular, their work with the enormously successful sports site MLB.com.”

Juan Dewar, Sun’s Global Vice-President for Media and Entertainment, said, “Sun Microsystems is very pleased to work with TCN to create the BCCI portal for cricket in India. We are able to leverage our award winning digital asset management reference architecture to provide a flexible infrastructure that provides compelling content to millions of cricket fans everywhere. Our approach and focus on this industry segment has helped us to work with TCN and BCCI to understand their joint vision and develop a scalable, robust infrastructure to support their needs.”

With a specific charter to embrace all of India’s 1.1 billion cricket fans, BCCI plans to make its portal home of Indian cricket.

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