The BBC, BBC Worldwide and YouTube have announced the beginning of a partnership to offer Internet users across the world new and innovative ways to experience BBC content through YouTube.
This non-exclusive partnership will create branded BBC ‘Channels’ on YouTube operating under separate BBC and BBC Worldwide agreements. From the BBC World point of view, the partnership, which will build over time, comprises around 30 news clips per day that will be offered, with up-to-the-minute news and analysis from around the world. The advertising-funded clips will be available to users outside the UK only.
For BBC, clips of new shows and specially commissioned promotional content linked to popular series such as ‘Doctor Who’ and ‘Life on Mars’. At launch, the YouTube community will be able to enjoy a range of specially-created video diaries including David Tennant and Freema Agyeman, who’ll take viewers around the set of ‘Doctor Who’; John Simm going back in time for ‘Life on Mars’; and Clive Myrie on the streets of the red zone of Baghdad.
As for BBC Worldwide, an entertainment channel called ‘BBC Worldwide’ showing clips from material such as ‘Top Gear’, ‘Spooks’, ‘The Catherine Tate Show’, ‘The Mighty Boosh’ and a range of factual programmes. including those presented by David Attenborough. The channel will include a limited amount of advertising.
Users will be able to comment on clips, rate them, recommend them to friends and post their own video responses to communicate with the BBC and other viewers.
Mark Thompson, Director-General of the BBC, said, “The partnership provides both a creative outlet for a range of short-form content from BBC programme makers and the opportunity to learn about new forms of audience behaviour. It’s essential that the BBC embraces new ways of reaching wider audiences with non-exclusive partnerships such as these.”
Chad Hurley, CEO and Co-Founder of YouTube, said, “The BBC is a premier source for quality programming, and we’re excited that they are leading the way in enabling two-way dialogue and real engagement with an entirely new audience. We hope to open up an entirely new audience for their content, while deepening their relationship with their existing viewers.”