BBC, BBC Worldwide and YouTube have partnered to launch BBC World News channel on YouTube. The objective of the move is to create BBC branded channels online, and reach audiences in new ways. This channel is available to internet users across the world.
Michele Grant, Sr. VP, BBC Global News Development said, “The BBC has more journalists in many places than any other broadcast news organisation in the world. As part of our mission to find new ways to engage audiences around the world, we are delighted to be able to offer a dedicated BBC World News channel on YouTube that gives viewers the freedom to see our first-hand reporting, whenever they want.”
The clips on the BBC World News, which are available to users outside the UK only, and BBC Worldwide channels, will benefit from Google and YouTube’s advertising platforms, generating new revenues for investment in BBC programme development and creation. All advertising will be governed by a comprehensive set of guidelines.
The top five news clips of the past week were ‘Meles Zenawi on HARDtalk’, ‘Escaped Orangutan wreaks havoc’, ‘Cannes premiere for Ocean’s 13’, ‘Russian pro-gay rally arrests’ and ‘Tom Jones on HARDtalk’.