BBC World Service expects investment in its Website bbc.co.uk to increase to ten per cent of the total 200 billion pound allocation for BBC activities by 2006, from the current level of one per cent. Thus this investment four years hence will be in the range of about 20 billion pounds.
According to BBC World Service, there has been an overwhelming response to the Hindi and Urdu radio links on the main Website. While the Hindi and Urdu links have been in place for four years now, they were formally re-launched at the beginning of this year.
According to sources, BBC has no immediate plans to create Websites in other Indian languages. At present the UK government funds the BBC to the extent of 200 billion pounds per annum.
Commenting on the online focus at BBC, the source said that the investments are made with the intention of increasing audience usage. BBC anticipate the growth of Internet traffic to complement television and radio over time.
BBC Worldwide Service Trust, the NGO wing of BBC World Service has joined hands with Prasar Bharti and the National AIDS Control Organisation (NACO) to counter the growing threats of AIDS in India.