Top Story

e4m_logo.png

Home >> Digital >> Article

BARC India ropes in Jamie Kenney as Business Head- Digital

28-September-2016
Font Size   16
Share
BARC India ropes in Jamie Kenney as Business Head- Digital

BARC India has appointed Jamie Kenney as Business Head- Digital. The move is a part of BARC India’s plan of launching digital audience measurement in the country.

An International Business Management graduate from the University of South Florida, Kenney has a distinguished career in digital measurement product rollouts from 18 countries spanning from New Zealand, Japan, China, India, Singapore and many more throughout Asia, EU, Latin and South America.

In his last assignment with Nielsen in America, Kenney was responsible for strategic digital initiatives, new digital products and expansion, and global digital rollouts training technical client facing teams to support the rollouts on the ground in 10 countries around the world. He is an expert in the area of Digital Audience Measurement system and has diverse experience in multicultural markets

Welcoming Jamie to the BARC India family, Partho Dasgupta, CEO, BARC India, said, “After establishing the TV viewership measurement system in the country, we are now moving towards digital audience measurement. Through this, we aim at measuring all forms of online video including ads and content, which will finally culminate in Cross Media measurement.”

“This is an evolving area worldwide with very few countries having a total solution that we are seeking to have. Jamie in his role will help take BARC India’s digital plans forward,” added Dasgupta.

Kenney, who will be based out of BARC India’s Mumbai office, said, “While the journey of digital measurement for BARC India is a long and challenging one, in my short time here, I have seen the importance and need for it.”

“BARC India is working towards measuring the rapidly expanding digital space with the ever important TV component. Once we launch digital measurement, we will have delivered a cross platform solution that every major market that I have been to, is craving for. I can’t wait to work closely with the team at BARC India and the stakeholders that make BARC India continue to drive the industry forward,” added Kenney.

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.