Barbeque Nation has roped in Isobar, Dentsu Aegis Network’s full service digital agency, to reach out to the active and fast growing social communities in India with communication strategies. This partnership is in line with the restaurant chain’s ethos that stresses on innovation and creativity to satiate food lovers in India, who are becoming more adventurous and yet love traditional fare.
Vikram Vikas Varma, Head (Marketing), Barbeque Nation Hospitality, "New media is going to play a key role to build the Barbeque Nation brand, increase supporter base and deepen engagement. We are confident that with Isobar partnering us, we will be successful in increasing brand relevance and stature."
Shamsuddin Jasani, MD of Isobar India, “We’re privileged to work with Barbeque Nation India. This win is a testament to the fact that we strive to provide innovative solutions to our clients. It enhances our credentials as the leading full service digital agency in India.”
Barbeque Nation is a successful casual dining restaurant chains in India. It was set up in 2006 and covers major cities in India with 42 outlets. It is a pioneer of promoting ‘DIY’ (do-it-yourself) cuisine with a concept of live on-the-table grill in India.