BankBazaar’s new digital campaign #PlayYourPart strived to raise awareness about digital and paperless finance. Launched amidst the recently concluded Financial Literacy Week (June 5-9, 2017) as announced by the #RBI, #PlayYourPart campaign highlighted the need for financial literacy especially among informal sector. It reiterates the importance of society’s contribution in helping them access the right financial tools to realise their financial aspirations.
In India, maids, cooks, drivers and security guards are an integral part of the average middle-class lives. Most domestic staff in India do not have access to retirement benefits and their earnings are restricted to their salary and bonuses. In such a situation, access to the right financial tools that can help them save and reach their earning to their family in a safe a timely manner is of paramount importance. Against this background, the new campaign aims to encourage everyone to play their part in educating their domestic workers about digital and paperless finance to make them financially informed.
Commenting on the launch of the digital campaign, Prince Thomas – Head, Brand Marketing at BankBazaar.com, said, “BankBazaar has always tried to bring about a change in the way people think about finance. With this edition of #PlayYourPart campaign, the company as usual is trying to make the average educated Indian a catalyst for financial inclusion by empowering and simplifying finance for the common man. This campaign encourages customers to educate their domestic workers and put them on track to financial independence. This can be as small as teaching them how to navigate an app to transfer money or to help them open a bank account. Every small thought counts.”
The digital campaign went live on June 6 across various digital platforms including Facebook, Twitter, YouTube, and Instagram.