Top Story


Home >> Digital >> Article adopts patriotic flavour, goes the .IN way

Font Size   16
Share adopts patriotic flavour, goes the .IN way, Asia’s largest Information Communication Media Technology event, has dropped the .com and adopted the .IN extension instead. The eighth edition of the IT event, to be held from October 26-29, 2005, promises to be bigger and better.

Started in 1998, has been attracting IT majors from India and abroad. The event is organised by the Government of Karnataka every year and has been managed by Software Technology Parks of India, Bangalore till now. However, the responsibility for managing this major IT event this year has been given to Bangalore-based EventsTen.

Speaking to exchange4media, Jose Anthony, GM, EventsTen, said, “The intention behind hosting an event of such a scale is multi-fold. Firstly, this event projects Bangalore – and India on a macro level – as the ideal IT destination for market competitiveness and development. The event helps emphasise that the forum provided is a convergence of trade into India and divergence of business opportunities into international markets.”

He added that an event of this scale and dynamics helped showcase the future of information technology and took IT to the common man as well. Besides positioning Bangalore as the Silicon Valley of India, the event is also looked at to help get in foreign investments into Karnataka as well as India.

The shift from to has been attributed to the efforts of the IT Ministry to establish India as the IT destination. The move is not only expected to promote Brand India, but also help equate IT to India.

The public relations for the traditionally high-visibility event will be handled by TBWA India, Bangalore, which started its PR operations earlier this month. Sanjay Bose, GM-South, TBWA India Public Relations, said, “We have just started operations and are delighted to bag such a prestigious account. I think it was the ideas we brought to the table to innovatively enhance visibility that clinched it for us, and are looking forward to the event.”

Companies from nearly 20 countries had been invited to participate in the event, which was being called “An event for the industry by the industry”, EventsTen’s Anthony said., which will be held at the Palace Grounds, will have pavilions with interactive zones, exhibition, conferences, buyer-seller meets and conclaves. Quiz programmes, global zones, and student interactions are expected to make the event more interactive and fun.


Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body

The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways

The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status

Our typical marketing budget is usually 10 per cent of the topline spend

The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’

The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions