Sifymax has launched a city-centric website, bangalorelive.in, with a host of features, including news and events, entertainment, celebrities, lifestyle, commerce and politics. The site will showcase original Bangalore-centric video content. The innovative presentation employs net jockeys, and the interactivity is enhanced by blogs.
The launch began with a four-week event across the city billed the ‘Battle of the DJs’. Three of Bangalore's best DJs are competing for the ‘Favourite DJ’ title, and the final is scheduled for March 18.
Surya Mantha, Senior VP, Interactive Services, Sify Ltd, said, “The site is India’s first city-centric broadband website designed to be the Bangalore citizens community media channel for airing their views, discussing hot local topics and building their own personal space online.”
Mantha added, “With 24x7 live video coverage of the city’s traffic, news and events, reviews, news from around town presented by India’s first Net Jockeys, television-style newscasts and most importantly, video and image galleries for users, Bangalorelive is all set to change the online experience of people from Bangalore, whether they are in the city or elsewhere.”
The website also features Bangalore-specific classified advertisements for jobs, matrimony, real estate and automobiles, and ads can be posted and viewed by users for free.
Over the last four weeks, the launch contest saw people voting for their favourite DJs, and logging on to Bangalorelive to air their views, besides participating in the live events, said a Sifymax release.
The site will showcase original Bangalore-centric video content, created exclusively for an online audience. The Net Jockeys will also present daily news bulletins on video, and the broadband website also features live video feeds from traffic web-cams stationed at key junctions of the city.
There are options for users to publish their views, participate in Bangalore-specific discussions and upload their own content in images and videos. They can also message greetings through SMS to their friends who are using the site that will scroll across the home page on a ticker.
The Internet is moving closer to the Television.