Top Story

e4m_logo.png

Home >> Digital >> Article

Bang in the Middle bags Dulux Paints’ digital duties

18-July-2012
Font Size   16
Share
Bang in the Middle bags Dulux Paints’ digital duties

AkzoNobel India, the maker of Dulux Paints, has signed on Bang in the Middle as its digital communication partner. Bang in the Middle would be responsible for strategising and implementing an entire suite of digital services to spruce up Dulux’s online presence.

Commenting on the association, Pushkar Jain, Marketing Manager, Dulux, AkzoNobel India, said, “We are actively engaging in the digital space so as to create interactive dialogues with our consumers and even reach out to a larger audience base. Through our association with Bang in the Middle, we hope to impact consumer behaviour through digital experiences.”

Naresh Gupta, Managing Partner, Bang in the Middle, added here, “Dulux has been an early adopter of digital media and we look forward to working with them on enhancing their digital footprint.”

Bang in the Middle would be responsible for planning and executing a 360 degree digital branding of Dulux through a highly engaging social media strategy.

For the record, AkzoNobel’s portfolio includes brands such as Dulux, Sikkens, International and Eka. Present in India for over 100 years, it is a significant player in the paints industry. In 2008, Akzo Nobel NV became owner of the entire equity share capital of Imperial Chemical Industries, by virtue of which the company became a member of the AkzoNobel Group. AkzoNobel India manufactures and markets paints, coatings and specialty chemicals. In 2012, three AkzoNobel Group companies in India, namely, AkzoNobel Car Refinishes India, AkzoNobel Chemicals (India) Ltd, AkzoNobel Coatings India got merged with AkzoNobel India, thereby expanding the company’s presence in a wide range of coatings covering decorative, powder, marine & protective, automotive & aerospace, coil & specialty plastics. Dulux is the most popular brand of its decorative coatings business while the performance coatings business provides solutions to many industries and sectors, including automotive, consumer electronics, power, aviation, shipping & leisure craft, construction, oil & gas, water & waste water, food & beverages, etc.

 

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016

Of the 116 upheld ads, the majority belonged to healthcare and education