Top Story

e4m_logo.png

Home >> Digital >> Article

B2C market to grow at 56%: IDC Report

14-October-2002
Font Size   16
Share
B2C market to grow at 56%: IDC Report

According to a latest IDC report, the Indian business-to-consumer (B2C) market is likely to grow at a compounded annual growth rate (CAGR) of 56 per cent from Rs 150 crore in 2001 to Rs 1385.7 crore in 2006. For the calender year 2002, the B2C market is pegged anywhere between Rs 220 and 250 crore while the business-to-business (B2B) market is estimated to be around Rs 2,500 crore.

In this year, the B2B market is likely to grow by over 25 per cent from Rs 1875 crore in 2001.

IDC surveyed over 22 B2C players including Baazee.com, Rediff.com, Sify, Travelmart and Traveljini to arrive at the B2C estimates. According to analysts they consciously picked up all sizes of B2C players and these 22 companies cover over 90 per cent of the B2C market.

According to the report, of the 22 B2C players, six large players including Rediff and Sify cover 80 per cent of the B2C market,. B2C transactions are primarily dominated by verticals like travel followed by consumer electronics, books, music, gift items, etc.

The B2B findings by IDC is a model-based study, where factors like total personal computer penetration, transactions over the Net and Internet users were taken into account.

According to a Nasscom-BCG study on e-commerce conducted in 2001, B2B e-adoption in the automotive segment is expected to be the highest at 30-35 per cent by 2005. Projected e-commerce adoption refers to the percentage of transactions involving organised sector players expected to be online.

The other sectors dominating the e-adoption by 2005, according to the Nasscom-BCG report, include consumer goods, computers, pharmaceuticals, metals, telecommunications, financial services, etc.

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking