AutoIndia.com, a portal from AutoIndia.com Online Pvt Ltd, is gaining in the virtual space as a one-stop destination for online services related to the auto segment. Having notched up 11,000 registered users and 1.5 million hits per month within 45 days of its launch, the company is currently working on a travel portal, Tripindia.com.
The company had launched its portal targeted at real estate, Realindia.com, seven months ago, and is trying to consolidate its presence across the online classified advertising categories of automotive, real estate, and travel.
According to Sony S Kumar, Senior Channel Development Manager, AutoIndia, the energies were focused on AutoIndia.com, while Tripindia.com was in the planning stage.
“We are planning online campaigns that will run over the next six months in leading portals, and these will be launched very shortly. Even before the start of the campaign, we have registered a healthy base of users and regular visitors. Right now, we are not charging customers for registering or for getting price quotes from dealers. The revenue model is based on advertising. So far, the response has been excellent,” Kumar said.
The company has claimed hit rates on an average of 50,000-55,000 on weekdays and around 45,000 on weekends – almost 1.5 million hits per month. Visitors need to register only if they wish to sell a vehicle. The site is currently in talks with manufacturers and dealers across the country for tie-ups.
Elaborating on future plans, Kumar said, “We have an e-commerce gateway ready. It has not been activated as yet, but will be done in due course. We also plan to put a virtual test drive in place so that people can experience the vehicle even before they go out for a physical test drive. This will be for new vehicles and will help customers get a feel of the interiors and the ride quality, the engine, and other factors complete with even the sound of the vehicle.”
Geographically, the response has been extremely good from cities like Delhi and Mumbai, Kumar said, naming Bangalore, Chennai and Kolkata as being among the other high potential cities that had also shown encouraging response.
“We are planning to create a separate section for modified vehicles and involve leading players in that sector, including designers and specialists. We are in talks with people and this should take off soon. As for the target, it is too early to name a specific number, but our aim is to reach somewhere around the fifth position in the first six months in terms of rankings and transactions,” explained Kumar.
The travel site, Tripindia.com, which is in its planning stage, will target 5 per cent of the total Indian travel market to start with. Planning to take care of inbound tourists from the US, UK and the Middle East, among other locations, Kumar hoped the site to be up and active within the next six months.