The Audit Bureau of Circulations (ABC) has been providing its services to the print industry over the last 67 years. ABC’s Council of Management has after considerable deliberations decided to initiate the project of digital measurement since the digital media is one of the fastest growing media across the world.
ABC’s Council of Management is of the view that digital measurement would complement the print measurement in years to come, especially for member publications who have digital editions of their respective publications.
ABC’s Digital Measurement services would encompass any digital property within or outside India, not necessarily restricted to publishers.
ABC will formally make the announcement, and share its plans for digital measurement on September 9.