Having tasted success in India, Bubble Motion, the Sequoia-Capital backed audio social networking company, has now chalked out big plans for the country. It has recently launched the next generation of its popular voice-blogging platform, Bubbly 1.5. The new version integrates social and interactive features, further enhancing the largest and fastest growing voice-blogging service connecting mobile communities.
Talking about the company’s plans for the Indian market, Tom Clayton, CEO, Bubble Motion, said, “Bubbly has become extremely popular in India in just a couple of months of its launch. We’ve agreed with our operator partners to not officially release the exact figures for the time being. Celebrity bloggers ranging from national icons such as Amitabh Bachchan and musicians with loyal fanbases like Sonu Niigam are already connecting with large audiences using Bubbly in India.”
Besides India, the company is in the process of launching the service in half a dozen other major countries throughout Asia and expects the rapid adoption and success to be similar to that of voice-blogging in social networking, which combines the personal touch of voice and the simplicity of just talking into a mobile phone.
Clayton further said that in India, the company had experienced viral growth in weeks and would continue to modify the product and user experience to fuel this viral growth. He added, “In this launch phase, we’re seeing top tier celebs gravitating to the service very quickly, with 80 celebrities already using the service and more joining each week. We’ve also seen a recent growth in the number of branded content owners innovating with the service, including the BBC, Bloomberg, UTV, and Balaji Telefilms, among others, who see Bubbly as an innovative way to distribute unique audio content to subscribers no matter where they are. Popular content ranges from devotional short stories to news headlines of the day.”
Speaking further on the scope, Clayton said, “As listeners get exposed to a wider variety of content, there will be many creative ways people will use voice-blogs to build community – from politicians reaching voters, school leaders communicating with parents, employers messaging their employees, sports enthusiasts sharing their analysis with other fans, comedians telling jokes, investors sharing hot tips – the range will surprise us all. This is the sort of service that once people get a hold of, anything can happen.”