Astrolife.com, promoted by the People Media Group, has joined hands with MSN India to promote astrology and allied services on the Internet. This is the second tie-up for the People Media Group with MSN India after their tie-up for Shaadi.com. With this association, MSN India will have a separate astrology channel, which will be powered by Astrolife on the lines of the existing matrimonial channel, which is powered by Shaadi.com.
Commenting on the association, Jaspreet Bindra, Country Manager, MSN India, said, “Astrology is core to the Indian culture and any Indian portal without astrology will be incomplete. With this association, MSN India will get huge amounts of relevant India specific content and also have the opportunity to associate with the leader in this field. We also have a revenue sharing system in place from this.”
Revealing the future offerings of Astrolife, Anupam Mittal, CMD, People Group, said, “In the second phase, which is in the next 3-4 months, we will be launching the site in regional languages like Hindi, Tamil, Bengali and Gujarati.”
Mittal further said, “The three-fold model which we have adopted is: transaction based; subscription based; and advertising based. We generate revenue from the sale of remedial measures like gemstones and reports, which falls under the transaction model, while there are quite a huge number of subscribers who also contribute to the revenue. Revenue from advertising is still in its infancy as we started it quite recently.”
Explaining the business model of Astrolife.com, its Business Head, Raj Rao, said, “As we send out around 100,000 mails to subscribers everyday, we see a great opportunity for advertisers in that. But, we will only carry relevant ads in these mailers as we value our subscribers’ choice of getting quality content. We also have banner ads on our sites, but our major chunk of revenue comes from subscriptions.”
“With growing interest in online astrology services, Astrolife will be the ideal partner for MSN India to provide its users with great astrology services online,” said Niraj Dutt, Executive Vice-President, NDTV Media, and Sales Partner of MSN India.