Online SMB marketplace Askme, has launched its pioneering online grocery platform Bestatlowest.com, across Delhi NCR today. It plans to also launch this initiative across top 27 cities in India over the next four to six months. With a USP that grocery is available below MRP and delivered at your doorstep, the team has brought together offline merchants to list their SKU’s online.
Speaking on the development Manav Sethi, Group CMO and Head Digital Strategy, Askme said, “Every feature, platform and strategic relationship that Askme enters into is driven by singular motivation of adding business value to offline merchants by leveraging online platforms. The platform Bestatlowest.com is a hyper-local model that enables offline grocery retailers in neighbourhoods to come online for incremental monetization and building consumer loyalty. Leveraging hyper-local model of sourcing and zero costs on inventory or warehousing brings significant advantage of pricing and portfolio. This model is also extremely flexible and rapidly scalable in adding more merchants and SKU categories as demand grows both nationally and locally. Delhi NCR now boasts of 30 hyper-local hubs with 25000+ SKUs. Askme intends to leverage its brand and infrastructure to cross sell and upsell grocery online to all its existing and potential consumers. ”
Teams lead by Ankit Jain and Amit Nigam, founders of bestatlowest.com, scaled this business to Delhi NCR within 60 days of working with Askme team.
Said Ankit Jain, Founder, Bestatlowest.com on this launch, “Offline merchants where brought on board to list their SKUs and Askme team works with these merchants very closely whenever an order is executed. Functional teams and Askme brand gave us that huge fillip in covering this journey in 60 days which otherwise would have taken many more months.”