Top Story

e4m_logo.png

Home >> Digital >> Article

Asian Television Network Canada and Tata Communications join forces to launch new OTT service across Canada

20-April-2016
Font Size   16
Asian Television Network Canada and Tata Communications join forces to launch new OTT service across Canada

Tata Communications has today announced it will be expanding its partnership with Asian Television Network (ATN) Canada to bring the network’s content to Canadian viewers,with potential for further international expansion. Using Tata Communications’ Media Ecosystem, ATN Canada will deliver a mix of news, sports and entertainment content to Canadian viewers on virtually any device later this summer. 

ATN Canada will leverage Tata Communications’ end-to-end managed over the-top (OTT) and play-out services to deliver content in an intuitive app format. Through the first phase of deployment, the network’s extensive mix of South Asian cultural content will be made available through several linear channels, across multiple formats such as iOS and Apple TV, Android, Roku, Fire TV and SMART TV’s.

Tata Communications currently provides ATN Canada with video transport solutions to seamlessly deliver media content via broadcast to customers in Canada.

Dr. Shan Chandrasekar, President and CEO, ATN said, “With consumer internet traffic growing exponentially every year, it was imperative for us to expand our content delivery strategy to ensure a reliable viewing experience for our customers. The way today’s millennial like to consume content, anytime, anywhere, on any device, is a far cry from the way their parents used to watch traditional TV just ten years ago. Yet, today’s millennial is tomorrow’s conventional family, with increasing demands for personalised, brilliant content. Tata Communications’ cloud based Media Ecosystem will arm us with the ability to accelerate time to market and bring richer content experiences to our viewers today and in the future.”

Rangu Salgame, Chief Executive Officer, Growth Ventures and Service Provider Group, Tata Communications said, “We are excited to expand our relationship with ATN Canada by becoming their sole provider of global OTT connectivity through our flexible, scalable content delivery network. This globally scalable model enables ATN Canada to launch news, sports and entertainment content to all their customers across Canada, and globally in the future.”

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign