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Asian Television Network Canada and Tata Communications join forces to launch new OTT service across Canada

20-April-2016
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Asian Television Network Canada and Tata Communications join forces to launch new OTT service across Canada

Tata Communications has today announced it will be expanding its partnership with Asian Television Network (ATN) Canada to bring the network’s content to Canadian viewers,with potential for further international expansion. Using Tata Communications’ Media Ecosystem, ATN Canada will deliver a mix of news, sports and entertainment content to Canadian viewers on virtually any device later this summer. 

ATN Canada will leverage Tata Communications’ end-to-end managed over the-top (OTT) and play-out services to deliver content in an intuitive app format. Through the first phase of deployment, the network’s extensive mix of South Asian cultural content will be made available through several linear channels, across multiple formats such as iOS and Apple TV, Android, Roku, Fire TV and SMART TV’s.

Tata Communications currently provides ATN Canada with video transport solutions to seamlessly deliver media content via broadcast to customers in Canada.

Dr. Shan Chandrasekar, President and CEO, ATN said, “With consumer internet traffic growing exponentially every year, it was imperative for us to expand our content delivery strategy to ensure a reliable viewing experience for our customers. The way today’s millennial like to consume content, anytime, anywhere, on any device, is a far cry from the way their parents used to watch traditional TV just ten years ago. Yet, today’s millennial is tomorrow’s conventional family, with increasing demands for personalised, brilliant content. Tata Communications’ cloud based Media Ecosystem will arm us with the ability to accelerate time to market and bring richer content experiences to our viewers today and in the future.”

Rangu Salgame, Chief Executive Officer, Growth Ventures and Service Provider Group, Tata Communications said, “We are excited to expand our relationship with ATN Canada by becoming their sole provider of global OTT connectivity through our flexible, scalable content delivery network. This globally scalable model enables ATN Canada to launch news, sports and entertainment content to all their customers across Canada, and globally in the future.”

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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.