SMG Convonix, digital arm of Starcom Mediavest Group, has bagged the search engine optimisation mandate of Asian Paints.
The agency will provide search engine optimisation and analytics consulting to Asian Paints to help increase its brand visibility, website traffic, and optimise business through online channels.
“We were pleasantly surprised that on pitch Convonix not only demonstrated a fairly insightful understanding of their business, but also gave us a good understanding of what our consumers are doing online and how we could ensure our website becomes the default paint and décor related destination,” stated Amit Syngle, President Sales, Marketing and Technology – Decorative Business Unit, Asian Paints.
“The analytical approach that Convonix brings to the table is unique but easy to implement, surely we expect to see results from day one,” he further added.
“We are very excited about beginning this new partnership with an industry leader such as Asian Paints,” said Pallav Jain, COO, SMG Convonix. “Our unique approach in marrying search with analytics helps us offer dynamic solutions to clients addressing their specific marketing requirements and keeping them ahead of the curve in this rapidly changing digital marketing space. We look forward to enhancing their brand on the web and bringing them more visibility,” added Jain.
Malli CR, CEO, SMG India commented, “With the expertise that Convonix brings, SMG India is a very strong multi-functional media, digital and analytics agency. The integration which we can now bring to our campaigns expands our business-scape three-fold. This aligns perfectly with our consistent endeavours to bring alive the human experience of brands across media.”
For the record, Asian Paints has a turnover of Rs 96.32 billion and operates in 20 countries.