In order to deliver the government’s vision of transforming India into a superpower by empowering, connecting and binding Indian citizens, Arvind Gupta, Head - IT Cell, Bharatiya Janata Party, spearheaded the party’s landmark win in the 2014 Lok Sabha elections by focusing on the efficient use of social media.
At exchange4media’s CMO League - powered by Dainik Bhaskar, Gupta will address the brightest marketing executives of the industry on ‘Connecting with Today’s Generation: What the CMOs Can Learn from the BJP Election Campaign’. The talk will be held on September 5, 2014, in Gurgaon.
The country’s top CMOs will get a ringside view of what went into the creation of the successful BJP marketing campaign that connected with today’s generation and redefined political campaigning in India.
During the event, Gupta will discuss how BJP outsmarted opposition with its powerful digital strategy, how the party managed to engage 13 million users in 75 million interactions on Facebook during the elections, and how it effectively used 3D hologram technology to reach out to masses during the election.
In an earlier interview, when asked how the party approached digital media, Gupta had explained that a few key people were identified within the party who understood the medium and they given the responsibility of taking it forward. “I joined the party in 2010 and I had to start educating people about the basics and building the confidence that this could make a difference,” he said. According to him, the December 2012 elections were a test case for the party, while the 2013 state elections changed the game.
However, he cautioned that like in any field, if the product is bad no amount of good marketing can help it. BJP recently has started a social media campaign that lets volunteers and citizens collaborate and contribute. This platform was also leveraged in this election for aggregating the top news and political content across the web every day.
The League will bring CMOs of large companies in India together, in an environment of openness and collaboration that enables them to excel at what they do, and solve their biggest CMO challenges. Tailored exclusively for the benefit of top marketing executives, the CMO League - powered by Dainik Bhaskar will hold talks by the most respected marketing thinkers of our time from across the world, share reports and research from marketing industry leaders, and leverage the first online engaged CMO community network in India.
Promoted by the exchange4media Group, the CMO League was launched on February 13, 2013 with an address by Don Tapscott — one of the world’s leading authorities on innovation, media, and the economic and social impact of technology. He spoke on 'Macrowikinomics: Rebooting Business and the World’. The next in the series were talks by Simon Clift, Unilever’s first Global CMO and Sanjay Khosla, Former President, Developing Markets, Kraft Foods (Mondelez International) in August 2013 and January 2014, respectively.