Top Story


Home >> Digital >> Article

Arunabh Kumar steps down, Dhawal Gusain is new TVF CEO

Font Size   16
Arunabh Kumar steps down, Dhawal Gusain is new TVF CEO

Arunabh Kumar, CEO and founder, The Viral Fever, booked for allegedly sexually harassing a former employee of his firm, has stepped down. Kumar announced his decision on Twitter on Friday evening. Dhawal Gusain has been appointed as the new CEO of TVF.

Kumar was booked under Sections 354 and 509 of IPC on the charges of molestation and outraging the modesty of a woman.

In a statement he shared on the social media platform, Kumar said, “In the wake of the recent personal attacks, what really breaks me is the blemish on the brand’s true promise. I have therefore taken the decision to step down as the CEO of TVF.”

It deserves mention here that after Kumar was accused of sexual misconduct in an anonymous open letter, social media users had called for a boycott of TVF.

In the first official statement released by TVF in response to the anonymous letter, the company had denied all the accusations and said that it “will leave no stone unturned” to find the author and “bring them to severe justice” for making false allegations. Needless to say that this statement received severe flak across social media channels for being unempathetic in its tone and for not taking the responsibility of setting up an unbiased investigation. The branding experts that exchange4media spoke with said that a vague, badly framed, clumsy response to an issue as serious as an allegation of sexual harassment can harm any brand’s image.  

Harish Bijoor, brand-expert and CEO, Harish Bijoor Consults, said that a brand should not only be beyond reproach, but must also appear to be beyond reproach. “Whether such an allegation is true or not, the allegation by itself can rattle the brand,” he said.



Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...