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Arré ropes in Jaideep Singh to guide its monetisation strategy

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Arré ropes in Jaideep Singh to guide its monetisation strategy

Arré has roped in entertainment business veteran and ex-Viacom18 INS head Jaideep Singh as a Director on its management team to help guide the platform’s monetisation drive/strategy, launch Arré’s music vertical, and contribute his experience towards expanding other content verticals.

Singh will work closely with Saikumar, Ajay and RayC as Arré expands its content footprint as India’s fastest growing original content brand on digital.

B Saikumar, Founder, Arré said, “We are delighted to have Jaideep join us at Arré to lead our business efforts as we expand and strengthen our content and platform. Jaideep brings invaluable experience and skills with respect to IP creation and monetisation to further our growth objective as we enter into an exciting Year 2 of Arré.”

Singh said of his role, “Developing sustained business models in the entertainment sector has always been my passion. The explosive growth that Arré has witnessed as a brand is a story in itself and I am very excited to be a part of this journey. My current ventures – Volocity Media and Ignition Creative – will also help in creating some state-of-the-art engagement interfaces at Arré.”

Arré completes one year of operation and in a short span of time, has become the go-to destination for India’s youth across genres and formats – from entertainment to infotainment. Arré has also built a distinct voice by its unique take on culture and society using stories, doodles, and audio, besides video. It is one of the country’s fastest growing digital brands on social media, besides being widely distributed across a range of domestic and international platforms such as SonyLIV, YuppTV, Vodafone Play, Ola Prime Play, TF1 Xtra (OTT Network in France) etc., in addition to its own website and apps on IOS and Android.

Singh is currently partnered with two US-based companies as part of his entrepreneurial venture. He is the Chairman of Ignition Creative (APAC and Middle East Board), an integrated marketing agency, and the Managing Director, APAC and Middle East for Volocity Media, a technology innovation group working in the field of developing digital products and platforms for building social communities.

Singh holds to his credit 20 years of diverse experience across marketing, media, and entertainment. A decorated former Army Major, he has worked with notable companies, including JK Tyres, Confederation of India Industries (CII) and Radio Mirchi. His last stint was a stellar 10-year position at Viacom18 India, where as Senior Vice President and Business Head of Integrated Network Solutions, he launched a host of domestic and global impact IPs, secured strategic media partnerships with brands, government sectors, and engaged with entertainment and media divisions across the globe. He established the Integrated Network Solutions and Live Viacom18 divisions of Viacom18, which boast of national and regional properties such as the global EDM festival Vh1 Supersonic, MTV Xtreme, MTV Bollyland, the Indie artist festival EMERGE, the comedy festival Chuckle Festival, and SPIRO, which dominated the subcontinent with 300+ events and produced hundreds of hours of content.

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