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Digital Interviews

Viraj Jit Singh
Chief Marketing Officer, KidZania

Our typical marketing budget is usually 10 per cent of the topline spend

Indraneel Ganguli
SVP and Global Head (Brand Marketing & Communication), Tech Mahindra

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causi...

Parry Ravindranathan
MD, Bloomberg Media, Asia Pacific

Technology follows consumption and consumption follows technology, it is a cycle and unless the cycle changes you will continue to lag behind the rest of the world. It is also important that you can monetize your digital properties. I think this is the best time to be a news entre...

Brian Lesser
Global CEO, Xaxis

I think, ultimately, all advertising will be digital and all digital advertising will be traded programmatically. India is very sophisticated, there is a tremendous amount of technology that is developed in the country and what we have seen in other markets is that when you have t...

John Kerr
Managing Director, Zeno Asia

Social media is dependent upon social networks, and those networks are made up of people who are uniquely attuned to the other people in their social networks. We intentionally look at the Facebook activity feed, and we follow people on Twitter who give us the sort of information ...