Zee Enterprises has appointed Archana Anand, VP & Head (Global Business Development, Performance Marketing and Life Cycle Management) at Zee Convergence as the Business Head of DittoTV, Zee’s OTT platform.
Anand will replace Manoj Padmanabhan, who served as Business Head for nearly 3 years. In her role as Business Head of DittoTV, she will report to Debashish Ghosh, CEO of Zee Digital Convergence Limited, (ZDCL), the digital arm of ZEEL and will be responsible for taking DittoTV through its next phase of growth.
Anand comes with close to 20 years of experience across domains. A management professional from IIM Bangalore, she has worked across the Sales, Client Relationship, Product, Creative and User Experience domains.
Prior to Zee, she spent 8 years with OnMobile Global, a VAS services provider.