Leading online tax filing company TaxSpanner has signed on with Leo Burnett’s Arc Worldwide, Mumbai as its digital creative agency. This decision was made after a multi-agency pitch that included Webchutney, Digiqom, Pepper Square and Arc.
Ankur Sharma, CEO and co-founder of TaxSpanner said, “Arc’s integrated approach with digital and social media as drivers found resonance with our own thinking. The understanding of the medium and passion that Arc brought to the table helped us choose Arc as our digital partner.”
Arc will be developing the communication strategy for Tax spanner, User Interface assessment and a digital plan with focus on social media. Commenting on the win, CVS Sharma, Head of Arc Worldwide, India said “The critical challenge is to achieve a paradigm shift in consumer behavior - who otherwise choose the easy way of finding an agent or CA to file their tax returns. So we have to help consumers find the benefits of filing returns easily online with tax spanner.”
Established in 2007, TaxSpanner is India’s largest and most trusted website that offers online preparation and filing of individual Income Tax Returns (ITR). It has been ranked as the best online tax preparer by Money Today in 2009 and Mint in 2010.