Top Story

e4m_logo.png

Home >> Digital >> Article

Applications – the next big opportunity in mobile space

21-February-2011
Font Size   16
Share
Applications – the next big opportunity in mobile space

A mobile phone has multiple forms of use and mobile applications only add value to it. Applications such as the Nokia’s Ovi Store, Android Market, Blackberry App World, Apple’s App Store and upcoming versions from Samsung and Microsoft give independent developers a relatively quick and easy route to consumers.

With the current explosion of new applications, it is expected that the market for mobile applications will be as big as the Internet, peaking at 10 million apps in 2020.

According to Samir Kumar, Managing Director, Inventus Capital, mobile today was like personal computers in 1984. Everything was an opportunity, he said, adding, “Mobile application is seen as the next big opportunity after the ringtone market and promises a revolution in active and engaging communication.”

Commenting on the developing VAS market in India, Ponappa PG, CEO, Emerging Markets, mPortal, said, “The advent of 3G, mobile number portability and high penetration of feature rich phones are the reasons why the application market will get a boost.” He felt that there was a huge opportunity in the bottom of the pyramid markets, where people did not understand what applications were. At the same time, he stressed that technology had to be simplified in order to create the need and to tap the rural market.

“Facebook, Pandora, weather applications, Google search and Google maps are the most popular applications,” informed Vijaykumar Radhakrishnan, Chief Technology Officer, Dot Com Infoway, citing the most downloaded applications on mobile.

Much has been said about the need for the print format to co-exist with digital. In order to simplify the magazine reading experience, DCI Mobile Studios is in the pre-launch stage of its magazine application, called Magzter. Throwing light on this application, CR Venkatesh, Managing Director & CEO, Dot Com Infoway, said, “Magzter started with the Indian and the Asian markets. Currently, we have Galatta Cinema, Media Voice, Tehelka, and Global Gujarati as our clients in India.”

However, Magzter as a policy has no exclusive contracts with anyone, thereby allowing the magazine to be on various applications. “That gives me a challenge to keep innovating. If I don’t innovate, the client will leave me and the clients like that proposition,” Venkatesh added.

He further noted that it was difficult to convince publishers in the Indian market to go on the digital platform, while those in the West embraced this as an opportunity. He was confident that with the launch of new tablets, smart phones, and spread of 3G, almost every magazine would want to go digital.

Meanwhile on the aspect of managing accounts, Probir Roy, Co-founder, Paymate, pointed out that the mobile phone was quickly replacing the plastic money concept. At the same time, he stressed on the need for banks to have a strict security policy to ensure foolproof transactions.

Dot Com Infoway’s Radhakrishnan asserted, “Applications is the next big opportunity after ringtones in the mobile space.”

The industry experts were sharing their knowledge and expertise at the Mobile Applications Conference India 2011, which was held in Mumbai on February 19. This day-long conference explored new opportunities that are emerging in the mobile applications space and sought to some light on where the mobile industry is headed and how entrepreneurs and developers can take advantage of that.
 

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

Week 44 (October 29-November 4, 2017) of RAM Ratings saw Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi dominated Delhi, Bangalore and Kolkata respectively.