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Apple unveils Mighty Mouse in India

20-August-2005
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Apple unveils Mighty Mouse in India

Apple Computer Inc has finally arrived with its new offering, the multi-button Mighty Mouse, with several new features, claiming to make it easier to work on for Mac users.

The mouse introduces an ingenious scroll ball, which means that it will not only have the ability to left and right click, but also scroll horizontally, vertically and diagonally via a tiny built-in track ball.

The Might Mouse is priced at Rs 2,700 in India.

“With Mighty Mouse, we have simply built a better mouse,” said David Moody, Apple’s Vice-President of Worldwide Mac Product Marketing. “With its innovative scroll ball and unique integration of multiple buttons, the Mighty Mouse adds functionality while retaining the elegant, easy-to-use Apple design,” he added.

Present on the occasion was Yeo Eng Yiong, Product Marketing Manager-Portables Asia Pacific, Apple, who showcased the enhanced iBook G4 for consumers and education customers with faster Power PC G4 processors running up to 1.42 GHz and 512 MB memory across the line. Prices for the new iBook line with scrolling trackpad and sudden motion sensor start at Rs 58,300.

The other product to be showcased was the Mac mini – the most affordable compact Mac – with double the memory across the line. The Mac mini will now have 512 MB of memory standard in every model and the prices would start at Rs 25,600 going up to Rs 38, 200, with features ranging from built-in wireless networking and Bluetooth to DVD burning.

It was also announced that Apple would be taking Podcasting mainstream by building everything users need to discover, subscribe, manage and listen to Podcasts right into Apple’s iTunes 4.9, the latest version of it popular digital music software. ITunes users can now easily subscribe to over 3,000 free Podcasts.

Though Yiong refused to divulge any details regarding any tie-ups with Indian broadcasters, he accepted that Apple was in talks with a few Indian broadcasters for digital broadcasting.

Upbeat about the prospects of the iPod in India, Yiong announced that the iPod and iPod photo lines would be merged, thus creating a single line of white iPods, which would feature colour displays with the ability to view album artworks, photos and play slideshows in stunning colour.

The simplified 20 GB model of the iPod priced at Rs 20,700, while the 60 GB model holding up to 15,000 songs is available at Rs 29,000.

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