AOL has recently signed an agreement with HP to offer co-branded, localised versions of its portal, toolbar and search on HP desktop and notebook PCs sold worldwide. Under the agreement, the co-branded portal will be set as the default homepage, and the co-branded toolbar and search will be default settings in various countries worldwide. Financial terms of the agreement were not disclosed.
The agreement extends and expands the existing relationship between HP and AOL, which provides consumers with a co-branded AOL/HP portal as the default homepage for HP consumer PCs sold.
Under the new agreement, AOL will provide HP with co-branded local language portals and toolbars, as well as search solutions for each relevant country. AOL will provide HP users with a customisable, modular co-branded portal, based on myAOL, which was recently released into public beta in the US. The portal will provide space on the home page for end users to access relevant HP content, services and partner offerings, as well as offer consumers and business users access to other key AOL products and services in international markets.
“This agreement provides us a unique opportunity to showcase our portal, toolbar and other products and services to a truly global audience. At a time, when international online markets are experiencing rapid growth, AOL is now poised to enable people around the world to create a personally relevant online destination,” said Ron Grant, President and Chief Operating Officer, AOL.
Satjiv Chahil, Senior Vice-President, Personal Systems Group, HP, said, “Customers from the boardroom to the living room continue to recognise and prefer the unique features designed into HP PCs. The new AOL/HP portal will provide customers the ability to make their PCs even more personal through a suite of customisable products and services.”