AOL has launched an exclusive southern entertainment section called South Cinema for its India portal, www.aol.in. The new channel aims to cater to both local and global audiences, offering high quality entertainment content from the Tamil, Telugu, Kannada and Malayalam film industries.
“India’s online market is facing rapid growth and along with it, the needs of millions of our users are also undergoing change. Customised content that suits the tastes of the local audience has always been a key focus area, and we are certain that South Cinema will meet this growing demand,” said PG Ponnapa, Vice-President and General Manager, India Portal, AOL.
Kannada actor and director Ramesh Aravind said, “South Indian movies are rapidly capturing the imagination of the world. Movie buffs all over the country are displaying an increasing interest in the news, latest events and stars of southern cinema, and it is our responsibility to ensure that our fans are not disappointed. The AOL South Cinema site, with its exclusive information, fresh content and interesting photographs, is well suited to fill this growing need.”
AOL.in will offer extensive news, latest trailers, music videos, party reels, star and movie wallpapers, interviews, movie reviews, film gossip and celebrity specials for the southern movie buffs. The site also plans to run contests with prizes like exclusive movie tickets and ‘meet the stars’ opportunities to drive consumer traffic.
AOL’s portals have been known for featuring world class entertainment content. In fact, the India portal has received overwhelming response to its Bollywood channel. It shows up as one of the top 10 searches for Bollywood on Google Search. This increasing demand for customised local content and AOL’s success in the field was one of the catalysts behind the launch of South Cinema. In a bid to remain fresh and interesting, the site aims to constantly host tailor-made promo sites for upcoming south Indian movies as well as create season special sites.