As part of its global expansion plans, AOL has launched Asylum.in, bringing the most popular international men’s lifestyle site in the US to India. The India site will have customised content in addition to syndicated content from the US, making it a truly international experience.
Launched in the US in December 2007, Asylum is now simultaneously being launched in Australia, Italy and the UK, besides India, with plans to launch in more European countries by the year’s end.
PG Ponnapa, VP and GM, AOL India, said, “AOL is the first to launch a website exclusively for the Indian man. Asylum’s unique editorial voice, which provides an irreverent look on topics which are the buzzword of the young and trendy adult, will make it a must-have experience for Internet users in India.”
The website caters to key lifestyle interests in a range of formats, including interactive features, editorial pieces, multimedia and video. Asylum’s blog-like structure provides readers with a constant flow of new editorial features, reader-submitted stories, user polls and robust commenting that will create an extremely active and engaged community.
Jared Willig, Managing Director, Asylum, said, “Based on the successful launch of Asylum in the US, we are actively growing this brand internationally. Asylum’s mix of informative and entertaining content from pop culture news to humorous user submitted stories will resonate with a worldwide audience.”
As part of its international growth plans, AOL has a presence in 21 countries and plans to expand to 30 countries by the end of 2008. Offerings in most of these countries include AOL portals as well as AOL/HP co-branded portals and services.