Top Story


Home >> Digital >> Article

AOL launches ad service with Google

Font Size   16
AOL launches ad service with Google

AOL, a division of Time Warner Inc., will introduce a paid search service, which will be backed by Google’s technology to help advertisers better target AOL users. AOL has announced the launch of Search MarketPlace, an AOL branded version of Google Search’s advertising platform, which is known as AdWords. As part of the deal, sponsored links from Google’s AdWords technology will appear on AOL Search pages.

AOL Search Marketplace will be a customised version of AdWords that will allow advertisers to reach AOL Search customers more effectively, a spokesperson from AOL said. The service will help AOL capture advertising dollars from ads linked to search terms in text, in addition to the money it makes from display ads, such as banners.

AOL Search Marketplace is part of an agreement with Google that took place in December 2005, in which Google purchased a $1 billion stake in AOL.

Boosting online ad sales is the top priority at AOL, which restructured its business last summer to offer most of its services to users for free. AOL ad sales rose by 49 per cent in the fourth quarter of 2006 to nearly $2 billion.

The deal does not include the AOL Video Search service yet. AOL has also announced two new AOL Search services, AOL Local and AOL Shopping, which will be soon rolled out. AOL Local is a local search tool based on MapQuest technology and content from AOL CityGuide. AOL Shopping, as its name suggests, is an e-commerce service., a new search partner for AOL, will power it.

Google’s dominant text search technology has made it the most powerful advertising channel on the Internet. According to Jupiter Research, some 25 per cent of online ad spending went to Google in 2006, as compared to 8 per cent for AOL.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign