Clothing brand Anouk’s latest TVC, The Visit, has garnered over 5 million views within 10 days of its launch. The video shows a lesbian couple preparing to meet the parents of one of the girls. It is being pitted as the first Indian advertisement to feature a lesbian couple and its creators hope that it will have a positive influence on the way homosexuality is viewed a socially conservative country where it is still against the law.
Twitterati soon caught on to the “India’s first lesbian ad” falsity and pointed out that Titan Fastrack was the first brand in India to have come up with a TVC on the topic in 2013.
All said, the Anouk ad was shared on social media sites as a social message, but on Thursday, it went viral. It was trending on Twitter all day, and the views almost doubled from 2 million to over 5 million. Twitterati spearheaded the popularity with lots of support to the gay/lesbian community, and the brand’s ‘bold’ initiative.
There was some negative buzz around the dubbing of the ad, but overall the ad received positive reviews.
Here are some excerpts: