ANMsoft, an India based offshore software development company, has opened its newest firm, Media Marketing Online (MMO), at Gurgaon. The new firm features a range of services for advertisers, publishers and agencies such as online marketing and sales solutions, search engine optimisation, search engine marketing, and pay per click management.
“We all know the Internet age is here. What is allowing all of us to harness the power is the ease of search and being able to target and attract the right audience. In due course, everyone will have their presence on the Internet and biggest challenge will be to get the right visitors to their site. MMO does exactly this,” said Manu Agarwal, CEO, ANMsoft Technology Pvt Ltd.
The company believes that in the coming few years India will position itself as No. 1 in online marketing due to various factors such as fast growing industrialisation, population and literacy level. As the industry evolves and delivers superior results, more and more money will move away from traditional advertising towards online marketing.
“With the growth of e-commerce in India, there is a huge requirement to drive buyers to the online space. We adopt both online and offline mechanism to serve our clients,” Ankur Dinesh, Business Manager, MMO, said.
MMO was launched by ANMsoft keeping in the mind the various challenges that were faced by retailers, advertisers, publishers and agencies. The organisation provides online marketing services in the field of finance, insurance, mobiles, and computers, among others, so as to develop a profitable venture for all.
MMO is a joint venture in which ANMsoft has 80 per cent stake, the rest is with some high net worth individuals, which the company refused to reveal. The company was also planning to come out with a comparison portal for Indian sellers within two months’ time, informed Dinesh.