Animax, in association with Sify Gamedrome, is bringing the first annual ‘Animax Grand Gaming Challenge 2007’. The gaming tournament will be conducted across 66 cities and will have gamers competing for a bevy of prizes in several online game categories such as sports, racing, and strategy on-line and first person shooter.
Animax Grand Gaming Challenge is a pan-India gaming event that will feature top of the line popular games such as Counter Strike, FIFA, NFS UG2, Defense of The Ancients and Gunz Online. Registrations have begun from January 10.
The Animax Grand Gaming Challenge aims to provide a platform to youth, taking the passion of today’s gamers one step forward to a competitive platform. The event aims to be the equivalent of the Oscars of the gaming world with trophies and loads of prizes for winners across all categories. Participants can enter the Challenge by registering at any of the Sify Gamedromes or Sify iWays spread across 66 cities by entering the ‘password of the day’, which will be flashed on air on Animax or via SMSing the password to 2525.
Following the preliminary elimination rounds, which will end on February 2, the four zonal semi-finals will be conducted in Mumbai, Delhi, Kolkata and Bangalore from February 8, followed by the mega final showdown at the Atria Mall in Mumbai on February 28.
Sunder Aaron, Country Head, Animax said, “Through the Animax Grand Gaming Challenge, Animax proudly supports a very important and growing activity for the wired generation – gaming. While the core mission of Animax is to entertain youth, we also want to reflect and support the developing interests and passions of India’s wired generation. Working with Sify on the Challenge will truly boost the competition as they are the nationwide leader in online gaming.”
Commenting on the initiative, Pijush Kanti Das, President, Access Media, Sify Ltd, said, “We are delighted to partner with the Animax Grand Gaming Challenge, the largest online gaming tournament across 220 Sify Gamedromes in 66 cities. Our successful association with Animax in the past has encouraged us to back this tournament with aggressive promotional activities across the country. This year, apart from the multiplayer games we have added single player games to the portfolio of the tournament to increase the number of gamers.”
Animax, owned by Sony Pictures Entertainment, was repositioned in June 2006 as the animation channel for ‘grown-ups’.