The Animation Producers Association of India (APAI) makes its international debut tomorrow with a formal launch by Mr. Subhash Chandra, Chairman of Zee TV at the E City Booth at MIPCOM 2002 in Cannes.
The major Indian animation companies such as Crest Communications, Dataquest, Escosoft (Escotoonz), Padmalaya Telefilms and UTV toons etc. are going to attend the occasion.
APAI was officially inaugurated by the I&B Minister, Sushma Swaraj at the 33rd International Film Festival of India on 3rd October 2002, where she said, "It's a dream come true for me that the animation companies of India have come together in this fashion. Today Mickey Mouse, Donald Duck and Winnie the Pooh dominate the world. We have our own Ganesh and Hanuman and the skills and facilities to make animation product that will sell worldwide. I am sure India will become a dominant force in animation".
An interactive session on India's Animation and Digital Effects industry titled, "The Shape of Things to Come!" followed the inauguration. Speakers included "Introduction to APAI, the mission and its vision" - Mr. Ketan Mehta of Maya Entertainment, "Status of Indian Animation Industry" - Mr. Biren Ghose of UTV Toons, "Creating a domestic market for Indian Animation" - Mr. Ramesh Sharma of Moving Picture Company. Bhuvan Lall, Executive Director, IBF moderated the session. APAI next plans to celebrate the International Animation Day in Hyderabad on 28th October 2002 in Hyderabad.
High on the agenda of APAI is the signing of co-production treaties with countries that have an animation industry. The members of the Animation Producers Association of India will be urging the Government of India, the Government of Canada and the Canadian Animation Companies to accelerate the signing of the Indo Canadian co production treaty. The members of the association will also be participating in all major International Animation and Content trade shows and Festivals including Natpe, Mipcom, Mip, Annecy and Siggraph.
In addition to participating in the shows the APAI would be taking trade delegations to North America, Europe and East Asia. The Association also plans to produce a white paper to establish the key trends and future scenarios of the animation sector in India.